Patel-morph
I visited the first store of Patel Brothers that is in Devon near Chicago in 2006 and was amazed at the stock of provisions that is usually seen in supermarkets around India. The owner of the store, Mr Mafat Patel, was at the store greeting some of the regular customers. For someone who was back-calculating the price to Indian Rupees, the supplies looked quite expensive. It was a matter of availability for those who had their income in US Dollars. The customer profile looked predominantly Indian and Hindu to me. More than a decade and a half later I happened to shop at the Patel Bros store in Virginia. It was much larger than the Devon store and was better stocked with in-house brands rubbing shoulders with known names. There was an entire section of the store where fresh food was being manufactured, packed and shelved. The store was full of customers and the staff was a good mix of South Asian and hispanic. I needed some help in navigating the stock and the young store mana...